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// News Archiv 2008
15.07.2008
Volkswagen - Volkswagen 2028
With a groundbreaking web special Volkswagen presents their vision of an automobile future 20 years ahead.
The quintessence of the exquisitely created website is a truly interactive movie, which introduces the customer on an informative and entertaining way to the subject. In the movie which plays in the year 2028, a father tells his son about the automobile world of 2008. Meanwhile the internet user from today can travel into the automotive future, using several links within the movie.
Especially for this website, VW designers and developers created three innovative vehicle concepts. These vehicles were embossed by Effekt-Etage and show how cars communicate with traffic light systems, how holographic displays in the cockpit support the driver and how driving can be fun without producing emissions. On top of that, directed by Holger Schaal, the Effekt-Etage produced the
interactive main movie as well as interviews with designers and developers.
20.06.2008
SEAT - New SEAT Ibiza Universe
With G2 Barcelona as the leading agency the Effekt-Etage created the online special for the cross media campaign. It all takes place in a 3 D town and SEAT employees were shot at a blue screen studio in Barcelona. These employees telling theire stories and passion for the new SEAT Ibiza. The user dives into the SEAT Ibiza Universe by driving sequences, time freeze effects, information layers and much more.
08.06.2008
Volkswagen China - DAO
The Effekt-Etage on new tracks in China and VW connected to DAO – that’s the new Full HD VW Brand movie.
Nine shooting days on a variation of locations, dynamic flying cams, the beautiful landscapes in the south of China and music performed and recorded by the movie orchestra Babelsberg are the ingredients for this audio and visual symphony.
The Effekt-Etage was in charge of the co-conception, production and postproduction and proofed one more time the all round abilities on an international level.
06.05.2008
adidas Y-3
For the third time the Effekt-Etage created together with the German agency „Neue Digitale“ a web special for the premium brand Y-3 by adidas. The focus of our work was the technical shooting concept as well as the production and set supervision.
Again it’s an impressive application, with an innovative usability.
This new Y-3 site is a great continuation of the award winning Y-3 internet presentations.
03.05.2008
LaFee - Shut Up
The German artist and three times winner of the Echo award LaFee produced for the first time her songs in English. Again the director Bastien Francois and EMI Music trusted for her international break through the Effekt-Etage for the production and postproduction of the music clip. A clip with an unique atmosphere based on the rock music by LaFee, mystic 3D environments, medieval times real locations and lots of visual effects.
01.03.2008
Mercedes-Benz - Viano X-CLUSIVE
Mercedes calls the new special edition of it’s Viano X-Clusive and did present him at the motorshow in Tokyo. You can tell by the name. The car is pure luxury. Scholz & Friends Interactive created together with the Effekt-Etage an online special which suits the special car. Classy and breathtaking...
12.01.2008
MINI Clubman - Online Configuration
Client: BMW AG
Agency: Interone Hamburg
Task: 3D Animation, Lighting, Rendering, Compositing, Grading
News 2007 |
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